How Accountants Can Write Blog Posts That Rank Higher on Google
Blogging sounds like something creative agencies do, not accounting firms, right?
But here’s the thing — when done right, SEO blog writing for accounting firms can be one of the most powerful ways to generate qualified leads through Google and most importantly, help you show authority in your industry.
You don’t need to be a professional writer or content marketer. You just need a clear blog SEO strategy, a relevant keyword like "blogging for accountants," and a structure that speaks to what your clients are actually searching for.
Why Should Accounting Firms Even Blog?
You’re probably wondering — why should an accounting firm bother writing blog posts?
Here’s why:
- You build trust. When someone Googles a tax question and your post answers it, you’ve already earned credibility.
- You improve SEO. Every blog post is a chance to target a specific keyword or phrase your clients are searching.
- You educate your audience. Blog posts give you space to explain complex topics in simple language.
- You stay relevant. Google loves fresh content, and blogging helps your site stay active.
People aren’t just searching for "accountant UAE." They’re searching for "how to file corporate tax in UAE as a freelancer."
That’s your opportunity.
What Makes a Blog Post Rank?
You don’t need to game the algorithm. You need to align your content with what your audience is already searching for.
Here’s what helps:
- A clear topic that addresses a real problem or question.
- A headline that includes a keyword your client might use.
- Structure: Use headers (H1, H2s), short paragraphs, and clear formatting.
- On-page SEO: Add internal links, optimize your meta description, and name your images properly.
- Add value: Answer questions using tools like Google’s "People Also Ask" or AnswerThePublic.
How To Write An Accounting Blog?
You don’t need to overthink this. Use this simple formula.
Step I. Confirm your On-page Seo title tags
Your blog post's structure plays a major role in how search engines (and readers) interpret your content. It all starts with your H1 and H2 tags.
Your H1 tag should clearly reflect the main topic of your blog post — ideally matching or closely aligning with your target keyword. Think of it as your headline to both Google and your readers. For example, if your keyword is "corporate tax UAE," a solid H1 could be "How to File Corporate Tax in the UAE as a Small Business."
Then come your H2 tags, which act like sub-topics. These should break down the post into digestible sections while also including related keywords. For instance, if your main H1 is about corporate tax, your H2s might cover "Eligibility Criteria for Corporate Tax in UAE," "Common Tax Filing Mistakes to Avoid," or "Tools for Managing Corporate Tax Documents."
This structure helps:
- Guide readers through your post
- Improve readability and engagement
- Signal content hierarchy to Google
Plus, using structured headings allows you to easily plug in high-intent questions from tools like AnswerThePublic or Google's "People Also Ask" — which can increase your chances of showing up in featured snippets.
So before you hit publish, double-check your H1 and H2 tags. Are they keyword-rich, well-organized, and useful? If yes, you're on the right track.
Want a quick hack on how to verify your page tags?
Download the free Detailed Seo Extension, once done, add it to your browser, visit your live site and press on the headings tab. It'll show you all the pages tags.
Step II. Keyword Research
Keyword research is the foundation of a blog post that ranks. It tells you exactly what your audience is searching for — and how you can position your content to be discovered.
Start by identifying the main service or problem your post will focus on. Then, head over to tools like Google Keyword Planner or Ubersuggest. We love to use Ahrefs to search for related terms.
You’re looking for long-tail keywords with low keyword difficulty and decent search volume. These are specific, often question-based phrases that have less competition and better intent.
Let's say we visited Ahrefs and did a quick search for corporate tax.
As you can see, the keyword difficulty is 12 and the search volume is 4.1k. A KD of 12 means that there is a there's a low set of competition, and it would be easy to rank for. The SV is decent. Means there is a good amount of potential traffic.
But is this enough? In a way, yes. But here's another step we can take.
Head over to "matching terms". To find phrases that we can write articles around.
"Corporate Tax Registration UAE" has a huge potential, it has a KD of 0 and a search volume of 1.4k. Which is great!
As a rule, always search for terms that have a KD less than 15 and a search volume of more than 1k. This allows new websites with small domain authority to rank quickly for the such terms.
Now, once we've identified the keyword which we want to rank for, its time to create the outline of the article.
Step III. Outline & Article Creation
Once you've picked a target keyword, analyze the top 3–5 ranking articles for that phrase. What are they doing well? What are they missing? Your goal is to match the quality and add more value — this might mean going deeper into subtopics, updating outdated info, or adding clear visuals.
For "Corporate Tax Registration UAE", a quick google search shows the below.
All three articles focus on guiding readers through the process of registering for corporate tax in the UAE. After reviewing the top-ranking content, a common outline emerges:
- Introduction to UAE Corporate Tax
- Mandatory Registration Requirement
- Registration Process via EmaraTax Portal
- Post-Registration Obligations
- Deregistration Process
- Common Mistakes to Avoid
This is a solid foundation — it covers the essentials. But the question is: how do you make your article a true value-driver? What can you include that not only informs but genuinely helps the reader?
Here’s where you can stand out. Consider adding key details that most articles leave out, like:
- Registration timeline & deadlines
- Who needs to register - case studies
- Penalties for non-compliance
- Add a step by step process for registering
- Add a checklist
- Post-registration, whats next?
- Tax Planning
Adding these elements could easily expand your article from 3,000 to 5,000 words — and that’s a good thing. Google values in-depth, helpful content, and your readers will too.
We’re not done just yet.
Once your article is finalized and all core topics are covered, it’s worth going the extra mile.
Use tools like Google’s “People Also Ask” or AnswerThePublic to uncover related questions your audience is actively searching for.
Add these 3–4 questions as additional H2 sections in your post.
This not only boosts your chances of ranking for multiple queries but also increases your likelihood of earning featured snippets.
Remember — smart keyword research isn’t just about chasing traffic; it’s about answering the real questions your ideal clients are already asking.
Step IV. Internal and External Link Building
Once your article is written and structured, the next step is connecting it to the rest of the internet — and your own site. That’s where internal and external link building comes in.
Internal links are links from one page on your site to another. Use these to guide visitors to related articles or service pages. For example, if you mention VAT or bookkeeping in your post, link to your dedicated VAT or bookkeeping service page. This improves user navigation, boosts time on site, and signals to search engines how your pages are related.
External links are links from your blog to authoritative third-party sources — like government tax resources, regulations, or tools your audience might find helpful. This builds trust with readers and shows Google that your content is part of a credible ecosystem.
Both types of links help improve SEO and offer a better experience for your audience. Think of them as bridges — they help search engines crawl your site more efficiently and help users explore topics more deeply.
Step V. Submit Your Article to Google Search Console
Just because you hit "publish" doesn’t mean Google knows your article exists. To speed up indexing, go to Google Search Console, use the URL Inspection Tool, and submit your blog post for indexing.
This is especially important if your website is new or doesn’t get crawled frequently. It tells Google, "Hey, there’s fresh content here — come take a look."
Once submitted, Google will crawl and (if everything is optimized correctly) index your content. This increases your chances of showing up in search results much faster — sometimes within hours.
So don’t skip this step. It only takes a minute and gives your content the nudge it needs to start working for you.
If you don’t know where to start, write about what your clients ask you every day.
Here are some accountant-friendly blog ideas:
- How to file VAT returns as a freelancer in the UAE
- Corporate tax checklist for small businesses
- Common financial mistakes startups make in year 1
- Do I need an accountant if I use cloud accounting?
- What are the golden rules of accounting?
Each of these can help you rank for long-tail, low-competition keywords — and show your clients you get it.
You don’t have to be a great writer. You just need to speak your client’s language and solve a real problem.
For accountants, blogging isn’t just marketing fluff — it’s a tool that helps you stand out in a competitive market. Your competitors might still be relying solely on word-of-mouth or outdated websites. But when you're publishing valuable, SEO-optimized content regularly, you're not just improving visibility — you're building authority.
When your blog helps someone before they ever talk to you, you’ve already earned their trust. That’s the difference between being remembered and being invisible.
Want to know how to build trust through your accounting websites design?
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